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Yes, I know. On the technological side I like Brave and tried it back when it was still working with Bitcoin. On the social side, however, is it not just a silly tech war where producers pollute content with ads only for the readers to clean it with Brave leaving only the fools as substrate for the ad companies? What does this mean for society? I realize that this situation is still profitable for the ad business. But I am much more interested to find out about what is coming afterwards. This is not win:win. IMHO the ad industry is going to shrink to the extent that people are waking up to how it works.

Brave's long-term vision aims to end the arms race between advertisers and blockers. They're not there yet, but they're (allegedly) going to start injecting their own "friendly", non-tracking ads into the pages that you visit, replacing the ones that are already there. So, if publishers sign up for Brave's network, they can still fund their site with advertising revenue. Then, users will have the option to accept ads and get paid for it (in BAT) or to reject ads. We'll see how it works in practice, but they do have an actual plan for what comes afterwards.

I tried paying Steemit with BAT tokens every month from my brave browser last year, but they have not enabled their web site to accept them. At this point, I have switched my Steem browsing almost entirely to steempeak, and they have enabled their site to accept BAT, so it's easy to support them that way (along with beneficiary rewards).

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