I know what you mean. I lost a lot of my desire when I had my spat with Google over my Google+ pages. Now I pretty much distribute my content as wide as possible but really just use Steem and Twitter. I wish Zappl could have become polished enough to replace Twitter for me but alas now I just use sharetosteem.com to link my Twitter directly to my Steem.

dClick is a very interesting concept. I wish that more dapps would directly integrate it into their platforms so users could begin earning a bit of ad revenue while also having more evergreen content. I'm not sure if dClick could partner with a dapp and split the click-through payout but it could certainly be beneficial for everyone!